Michaela is an empathetic optimist who’s driven by a strong will to change the world for the better. She has more than 20 years of experience from a variety of industries and organizations. Michaela is passionate about responsible business and sustainability has for a long time been an integral part of her work. By inspiring companies to discover the business benefits of sustainable practices, Michaela helps them tackle major challenges of our time.
“I like to ponder about how responsibility can be integrated into business. It’s wonderful to see how value-driven ideas and sustainable thinking create new business opportunities or open up new markets.”
Michaela has experienced the growth of businesses and the challenges it poses and has personally experienced the ups and downs of entrepreneurship. Michaela is passionate about good leadership, communication and interaction between people and she has a strong understanding of policymaking.
Michaela was the Managing Director of BSAG until February 2022. Now she is a part-time senior expert for the foundation and she focuses on corporate relations and BSAG’s Swedish speaking activities. Her main job is as an entrepreneur at her own company WhyCo that works with consulting in responsible business.
Michaela holds an Aalto Executive Education Diploma in Responsible Business, an Executive MBA from Henley Business School and she has completed Sitra’s leadership training for sustainable economic policy. She dreams about an executive coaching certificate. Michaela is a lawyer by training, and she communicates fluently in three languages; Swedish, Finnish, and English.
In her spare time, Michaela finds inspiration in the archipelago, the forest and through reading.
Professional life
2022– Senior Expert, Corporate Relations
2019–Baltic Sea Action Group (Foundation for a Living Baltic Sea), Managing Director
2019–Baltic Sea Action Group (Foundation for a Living Baltic Sea), Director, Corporate Relations
2017–WhyCo Oy, entrepreneur
2014–2017–Adven Group Oy, General Counsel, member of the group management team, secretary of the board
2009–2014–Technology Industries of Finland, Senior Advisor in industrial policy and corporate law, member of the extended management team
1999–2009–Castrén & Snellman Attorneys Ltd, Attorney
Positions of trust
2021- Henley Business School Finland Alumni, member of the board
2019–Finland Chamber of Commerce, member of the sustainability board
2019–Koepala Packaging Oy, member of the board
2018–The Planet Company, advisor
2015–2018–Industrial Lawyers Association, member of the board