Michaela is an empathetic optimist who’s driven by a strong will to change the world for the better. She has 20 years of experience from a variety of industries and organizations. Michaela is passionate about responsible business and sustainability has for a long time been an integral part of her work. By inspiring companies to discover the business benefits of sustainable practices, Michaela helps them tackle major challenges of our time.
“I often think about how responsibility could be integrated into the core of business. It’s wonderful to see how value-based ideas and sustainable thinking create new business opportunities or open up new markets.”
Michaela has experienced the growth of businesses and the challenges it poses and has personally experienced the ups and downs of entrepreneurship. Michaela is passionate about good leadership, communication and interaction between people and she has a strong understanding of policymaking.
As Managing Director Michaela is in charge of the operational activities of BSAG, alongside Content Director Laura Höijer. Michaela also heads the Foundation’s activities related to corporate relations and fundraising.
Michaela holds an Aalto Executive Education Diploma in Responsible Business and is currently finishing her Executive MBA from Henley Business School. Michaela is a lawyer by training, and she communicates fluently in three languages; Swedish, Finnish, and English.
In her spare time, Michaela finds inspiration in the archipelago, the forest and through reading.
Professional life
2019–
Baltic Sea Action Group (Foundation for a Living Baltic Sea), Managing Director
2019
Baltic Sea Action Group (Foundation for a Living Baltic Sea), Director, Corporate Relations
2017–
WhyCo Oy, entrepreneur
2014–2017
Adven Group Oy, General Counsel, member of the group management team, secretary of the board
2009–2014
Technology Industries of Finland, Senior Advisor in industrial policy and corporate law, member of the extended management team
1999–2009
Castrén & Snellman Attorneys Ltd, Attorney
Positions of trust
2019–
Finland Chamber of Commerce, member of the sustainability board
2019–
Koepala Packaging Oy, member of the board
2018–
The Planet Company, advisor
2015–2018
Industrial Lawyers Association, member of the board
