BSAG’s summer fundraising campaign consisting of donations made through Otto-ATM’s and phone donations, raised almost 70 000 thousand euros to the Baltic Sea work. The money collected will be used for BSAG’s work to reduce eutrophication and food production -based nutrient load to the Baltic Sea.
Behind the campaign’s visual look was Design agency Taivas, BSAG’s long term partner. The campaign got excellent visibility through outdoor advertisement enabled by JcDecaux all over Finland. It also gained positive feedback for its a bit unusual visual look.