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#SoilSelfie is returning! Take part in the campaign on social media 29.11.−5.12.2021 

Event Carbon Action Regenerative Agriculture

The Baltic Sea Action Group is running the #SoilSelfie campaign again, leading up to World Soil Day 5.12.

The message of the Soil Selfie campaign is that soil is vital for all of us and that we all have a relationship to it. This relationship is not something we tend to be very aware of, and the importance of soil for the individual and society is often overlooked.

Therefore, we want to bring broader awareness to the significance of soil and its oftentimes critical state with the #SoilSelfie campaign.

The #SoilSelfie campaign challenges everyone who thinks soil is important to talk about what soil means to them. The relationship to soil can consist of many different things: Are you studying soil, does it provide you with a livelihood, do you seek to protect it, or simply – do you eat and are you depending on functioning ecosystems?

This year, we are inviting soil scientists especially to talk about their work and what soil means to them.

Participate on social media with the hashtag #SoilSelfie and #CarbonAction, remember to tag us on Twitter @BSAG_ and Instagram @balticseaactiongroup.

Use the #SoilSelfie materials

This year we have produced a lot of material on the topic of soil in collaboration with our partners. Take a look at the materials from the Soil at Risk symposium! What is Henri Aléns’ relationship to soil and what does a soil dessert taste like? Check out the recordings of the symposium, some of which are also subtitled in Finnish.

The cards below tell you why soil is vital and worth caring about. Feel free to copy and save the images and share them on social media with the tag #SoilSelfie. You can find and download all images through this link.


Behind #SoilSelfie

The #SoilSelfie campaign has been designed by Baltic Sea Action GroupHelsinki DesignmuseumMaj and Tor Nessling Foundation, and Forum for Environmental Information. All these actors are working to increase awareness of the importance of soil. The campaign was organised for the first time in 2020.

World Soil Day

World Soil Day is celebrated every year on December 5th. The day focuses attention on the importance of healthy soil and advocates for the sustainable management of soil resources. World Soil Day is coordinated by FAO and this year its special focus is on halting soil salinization.

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