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Anora’s contract producers are pioneers of regenerative farming

In Progress Eutrophication


Anora advances regenerative farming in the barley value chain with a focus on sourcing criteria development and contract farmer education. The Baltic Sea commitment is updated for the years 2020-2025.




Commitment made in 2020




Bringing regenerative farming into the procurement criteria and providing training to support contract farmers is ambitious practical work even among responsible companies.

Anora is a leading Nordic alcoholic beverage brand company operating in the wines and spirits markets. Anora produces, imports, markets, sells and distributes both own and partner brand beverages. The key ingredients in Anora’s alcoholic beverage production are grain spirit distilled from Finnish barley, as well as pure groundwater. The barley used for the production of grain spirit at the Koskenkorva plant is bought from about 1500 farms, which cover approximately 2,5 % of the total field area in Finland.

Anora works together with contract farmers to promote sustainable agricultural practices and to improve material efficiency, aiming to continuously minimize the environmental impacts of Anora’s production.

Anora is committed to working actively in the Carbon Action company platform together with BSAG, researchers and other relevant stakeholders.

Preliminary results from soil samples ready, farmers have received training according to plans and communication has been accomplished as scheduled.



Selected Anora contract farmers participate in the Carbon Action pilot by dedicating a section from their fields in order to study the impact of farming practices on soil for a period of 5 years.

  • These farmers are committed to actively following instructions given by the Carbon Action project.
  • Anora covers the costs from soil sampling of their contract farmers in the project.


Anora communicates with the contract farmers regarding sustainable agriculture through various channels such as meetings, fairs, events, newsletters and farmer extranet. Communications activities are planned together with BSAG.


Anora investigates how scientifically proven best practices in carbon farming could be integrated into its purchasing criteria by 2025, for example, by benchmarking with other grain purchasers and cooperating with farmers.


Anora aims to train all contract farmers in farming practices that promote soil fertility and carbon sequestration by 2025. The level of the training shall ensure that the farmers are able to practically implement carbon farming practices on their farm.


Anora communicates about the Carbon Action project and its progress and results through its general communication channels such as website, social media, press releases and reports.

Altia buys more than 200 million kilos of Finnish barley annually from around 1,500 farms. It is clear that the impact will be significant if we can support our contract farmers to improve soil health.

Kari Kiltilä, procurement manager, Altia


Tanya Santalahti

Senior Specialist, Corporate Relations; Regenerative Agriculture

+358 50 550 3240