PERHELEIPURI SALONEN – ARCHIPELAGO BREAD GENERATES A DONATION TO THE BALTIC SEA
Royalty, Corporate Donation
Perheleipuri Salonen is famous for its bakery products, and its summer campaign boosted the sales of archipelago bread to generate a handsome donation to Baltic Sea action.
Archipelago bread generates funds for Baltic Sea rescue efforts
In 2020, Perheleipuri Salonen ran the Long Live the Baltic Sea! campaign, in which some of the proceeds from sales of Saaristolaisnappi bread were donated to Baltic Sea rescue efforts.
The summer campaign was a big hit, and customers joined in enthusiastically when they saw it advertised in stores. Shopkeepers and bread department managers also ordered more bags of Saaristolaisnappi bread, and displayed the products in more prominent positions.
6.5 million bites for the Baltic Sea
During the campaign, Perheleipuri Salonen sold a total of 1.6 million archipelago bread buttons and collected a donation of EUR 10,000 for BSAG’s Baltic Sea action with the aid of its customers.
Donation-based forms of cooperation safeguard the continuity of BSAG’s Baltic Sea action and enable long-term planning.
I’ve followed BSAG’s activities, professionalism and expertise in the media. I was convinced that BSAG would direct our help to the right places. And, of course, we have a product that is perfectly suited for an archipelago-themed campaign.Juha Salonen, CEO, Perheleipuri Salonen