We believe the EU’s Common Agricultural Policy (CAP) should be transformed to better address climate change and biodiversity loss while also enhancing societal resilience and agricultural profitability. Through our CAP Dialogue Initiative, we unite diverse stakeholders to identify and promote comprehensive, sustainable solutions to the challenges facing agriculture.
We are faced with two options: we can update the colors of the Finnish flag to reflect the current state of the Baltic Sea, or we can strive to restore our sea to its original colors. We believe in the latter—and we need your help to make it happen.
Donation

Green Flag Raised on Topelius Day
On Topelius Day, 14 January 2026, BSAG will raise a new flag reflecting the current state of the Baltic Sea. Instead of Finland’s traditional blue and white, the Baltic Sea flag features a green cross on a grey background. Through the Baltic Sea Green Cross Flag campaign, BSAG aims to draw attention to the sea’s critical condition and to the urgent need to protect it.
HOW WE SAVE THE BALTIC SEA
We can protect the Baltic Sea, the climate, and biodiversity through large and small scale actions as individuals and collectively.
Ville Wahlberg, Managing Director, BSAG
The state of the Baltic Sea, climate change and biodiversity loss are all linked. Luckily, the solutions are too.
Saara Kankaanrinta, co-founder of BSAG
We advocate for Baltic Sea-friendly agricultural policy that benefits farmers
Protectors of the Baltic Sea
The decades of work to save the Baltic Sea are paying off.
Together, we have succeeded in reducing nutrient leaching that causes eutrophication. But the Baltic Sea still needs our help.
There are countless ways to be a Protector of the Baltic Sea, every action counts. Get inspired by these articles and the different ways to help our only sea.
Crash course in regenerative farming
UPM is committed to BSAG’s Ship Waste Action initiative, and we challenge other charterers to join us. We move millions of tonnes of cargo every year. Discharging wastewater ashore is not difficult, but it requires cooperation and coordination. We have been extremely well received by ports and shipping companies – everyone is ready for change.
Sami Lundgren, Vice President, Responsibility, UPM

PROTECT THE BALTIC SEA EVERY DAY
Protect the Baltic Sea's aquatic biodiversity, and make sustainable choices in daily life to reduce your environmental footprint. Discover ten ways to protect the Baltic Sea now!
MEET OUR COLLABORATORS

Baltic Season’s
Greetings!
This Holiday, donate to marine nature protection so that the Baltic Sea doesn't go silent.