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Sinebrychoff promotes sustainable brewing industry with the means of regenerative agriculture

In Progress Eutrophication


The central theme of Sinebrychoff’s third Baltic Sea Commitment is regenerative agriculture with strong links to our surface waters and the Baltic Sea. The commitment covers 2023-2027, and Sinebrychoff aims to remain a pioneer of regenerative agriculture in the brewing industry. 




Commitment made in 2023


2023 – 2027

In 2022, Sinebrychoff’s parent company Carlsberg published its new sustainability targets, Together Towards Zero and Beyond (TTZAB). As part of the targets, the company committed that by 2030, 30% of the malting barley it buys will be produced according to the principles of regenerative agriculture. By 2040, the figure should be 100%. These targets also apply to Sinebrychoff. 



Development of regenerative agriculture

  • Sinebrychoff forms a dedicated team of experts focused on regenerative agriculture within the company to drive the TTZAB agenda forward in regenerative agriculture.
    • The group will be formed in spring 2023 and composed of employees from functions relevant to regenerative agriculture, such as sustainability, sourcing, manufacturing, and communication.
    • The group’s tasks will be monitored and developed in annual reviews.
    • The group reports back to the the Sinebrychoff ESG Director.
    • The group works in cooperation with BSAG and other relevant stakeholders. 
  • Sinebrychoff continues to produce Christmas beer made from regeneratively cultivated malting barley during the commitment period and explores extending the same concept to other products.
  • Sinebrychoff will train relevant employees in regenerative farming principles through the Crash Course in Regenerative Agriculture -course. 
  • Sinebrychoff explores the development of sugar beet production from a regenerative farming perspective. 
  • Sinebrychoff continues its work on BSAG’s Carbon Action Corporate Platform.


Farmer Collaboration

  • Sinebrychoff will work with BSAG and other relevant stakeholders to encourage more farmers to switch to regenerative agriculture. 
    • This will be promoted, for example, through training in regenerative agriculture for farmers. 
  • Sinebrychoff will work with BSAG and other relevant stakeholders to identify how best to use surplus mash from beer production in line with the principles of regenerative agriculture and circular economy between breweries, livestock farms and malting barley farmers.


Additional sustainability goals

  • Sinebrychoff aims to improve the water efficiency of beverage production over the commitment period from the current 2.1 litres to 2 litres per litre of beverage produced. Sustainable water use and management will be implemented at Sinebrychoff also inte future in line with the Alliance for Water Stewardship.
  • Sinebrychoff will use the Nicolas Sinebrychoff Challenge sailing competitions to highlight the importance of protecting the Baltic Sea and promote the company’s efforts for the Baltic Sea.  

To reach our ambitious goals and support climate work, we need a wide range of collaboration with various actors and open dialogue, above all, with farmers on regenerative farming methods. Our long-term cooperation with BSAG continues and regenerative farming trainings play an important role in it.

Hanna Palomäki, Environmental coordinator, Sinebrychoff


Irina Niinivaara

Corporate Relations Manager

+358 40 664 1625