General Mills
General Mills and BSAG are working together to advance regenerative agriculture in Finland. With the support of General Mills, BSAG has developed the Uudistaja planning tool for regenerative agriculture, and the collaboration now continues with a new project aimed at expanding the Carbon Action farmer network.
Collaboration in a seashell
BSAG and General Mills have been working together to mainstream regenerative agriculture since 2023. Between 2023 and 2025, with funding from General MillsBSAG developed the Uudistaja tool to support farmers in regenerative agriculture transition. A new collaborative project, launched in 2026, focuses on expanding the Carbon Action farmer network. The goal is to grow the network to include approximately 10 % of Finland’s farmers.
+60 000 ha
represented by farmers who had downloaded the Uudistaja tool by 2026
18 farms
actively involved in the development of the Uudistaja tool
1,25 million people
reached through the Uudistaja marketing campaign.
About the partner company
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more.
General Mills’ partnership with BSAG reflects our belief that advancing regenerative agriculture takes strong collaboration and practical support for farmers. This work aligns closely with our approach by helping create the conditions to scale regenerative agriculture over time.
Benjamin Duché, Regenerative Agriculture Leader, Europe & Australia General Mills
Our corporate partners
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Together, we can do more for the Baltic Sea.
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